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When Advertising, Dealers are required to:
- Identify themselves as a Dealer (Dealership name & License #)
- Identify the vehicle advertised by its Year, Make Model, and either license number or VIN
- Disclose all Terms of Sale including all costs (except taxes, registration fees, tire fee, smog fees, and DOC fee)
When Advertising Always:
- Identify yourself as a dealer and include your dealership name & DMV license #
- Identify the vehicle advertised by its license number -or- VIN (last 6 digits or more) and the model year, make, model
- Fully specify and disclose all Terms of Sale in the advertisement including all costs (except taxes, registration fees, tire fee, smog fees and DOC fee)
- Withdraw ad(s) within 48 hours when the vehicle has been sold or is no longer for sale
- Honor an advertised price, even if the buyer is not aware of the advertisement
Never use terms such as “no Down Payment” unless you will sell the vehicle to any qualified purchaser without a prior payment of any kind or trade-inCorrectIncorrect
Never use terms such as “no Down Payment” unless you will sell the vehicle to any purchaser without prior payment of any kind
It is OK to use Coupons or Simulated Checks in an advertisementCorrectIncorrect
Never advertise or sell a Used Car as “Certified” if:CorrectIncorrect
Never advertise or sell as used car as “Certified” when the:
- Odometer does not indicate the actual mileage of the vehicle.
- Vehicle was reacquired by the manufacturer or dealer under state or federal warranty law (i.e. “lemon law”).
- Vehicle was damaged by a collision, fire, or flood unless repaired to safe operational condition prior to sale
- Title was branded as a lemon law buyback, manufacturer repurchase, salvage, junk, non-repairable, or similar designation
- Vehicle has frame damage or was sold “as is”.