Contact Dealer 101
Dealer 101 provides Continuing Education for training for California auto dealers. We are an approved California DMV Dealer Education Provider. After completing our training, Dealers receive their “Used Vehicle Dealer Continuing Education Program Certificate of Completion” to renew their Dealer License.
We enjoy working with our Dealership community and look forward to your questions, comments or suggestions!
How can we help you?
9285 Dowdy Dr #205
San Diego, CA 92126
Call or Text
Frequently Asked Questions
Are Dealer 101 Certificates accepted by the DMV for my License Renewal or to become a Dealer?
Yes, we are a California DMV Certified Provider, #CCC0052.
Our Courses meet the DMV’s requirements for Dealers (Wholesale or Retail) renewing their Licenses. We are also approved to provide the DMV required training for individuals applying for their Dealer License for the 1st time.
Each Certificate is provided to us by the DMV and has a unique serial number for every Dealer completing the program.
How much does it cost to become a Car Dealer and get my Dealer License?
The cost to open a Dealership for the 1st time can vary greatly depending on how large (or small) you want to be when you get started.
1) DMV fees start at $176 for the basic “license only”
- $176 Application fee (inc. Family Support fee)
- $71 for automobile each dealer plate (optional)
- $73 for motorcycle each dealer plate (optional)
- $100 Autobroker Endorsement fee (optional)
2) A Dealer Bond – cost varies by your credit rating
- $10,000 for Wholesale Dealers – $150+ per year
- $50,000 for Retail Dealers – $350+ per year
3) A DMV-Approved Location
- $0 for Wholesale-only Dealers working from home
- $400+ for Retail Dealers working from a very basic, office with “display area” parking
Can I take the course on my mobile phone?
Yes. We developed all Dealer 101 courses to automatically adapt fit the any screen your are using for a great learning experience.
You can start and continue your course using a mix of devices and we’ll keep track of your progress!
What is a "Broker License" and what can I do with it?
In California, there are two types of Licenses; Retail (sells to the public) or Wholesale (sells to other dealers, only).
There is no such thing as a “Broker License”.
Retail dealers can obtain a “Broker Endorsement” that allows them to sell vehicles they currently don’t have in their inventory. For example, they would contact other dealers on behalf of a consumer looking for a specific vehicle.
Note: At one time Wholesale Dealers could obtain a Broker Endorsement. This is no longer allowed by the DMV and new Legislation is pending.
How long does it take to finish the DMV LICENSE RENEWAL course?
Experienced Dealers that keep up to date on the latest “rules” often complete the training in less than an hour.
How long does it take to finish the NEW DEALER course?
The DMV requires New Dealer training to take place in person, in a classroom environment, lasting 6 hours.
Can I get help while I'm learning?
Yes. We are Online and available for support during business hours and most weekends. We can also be reached by phone or text at (619) 333-0701 or email at firstname.lastname@example.org
What if I don't pass the test?
Our Course allows you to revisit each Lesson and Quiz as many times as you’d like – until you pass.
We believe it’s more important to have you learn at your own pace, on your own time.
Why don't you charge for the Course when I first get started?
We’re so confident that Dealers will love (and successfully finish) the Dealer 101 course that we took away the risk our 1st-time customers had when choosing their DMV training provider.
How long do I have to wait for my Certificate?
We’ll mail your Certificate the same business day and you should expect it to arrive in 3-4 business days.
Overnight, FedEx orders are available when you check-out, after completing the course.