Contact Dealer 101

Dealer 101® is Approved by the California DMV to provide training for automotive Dealers renewing their license and individuals wanting to obtain a Dealer License for the first time.

After completing the training with us, participants will receive their “DMV Certificate of Completion”.

We enjoy working with our Dealership community and look forward to your questions, comments or suggestions!

How can we help you?

Dealer 101
9285 Dowdy Dr #205
San Diego, CA 92126
United States

Call or Text

(619) 333-0701

Frequently Asked Questions

Are Dealer 101 Certificates accepted by the DMV for my License Renewal or to become a Dealer?

Yes, we are a California DMV Approved Provider, #CCC0052.

Our Courses meet the DMV’s requirements for Dealers (Wholesale or Retail) renewing their Licenses. We are also approved to provide the DMV required training for individuals applying for their Dealer License for the 1st time.

Each Certificate is provided to us by the DMV and has a unique serial number for every Dealer completing the program.

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How much does it cost to become a Car Dealer and get my Dealer License?

The cost to open a Dealership for the 1st time can vary greatly depending on how large (or small) you want to be when you get started.

1) DMV fees start at $176 for the basic “license only”

  • $175 Application fee (inc. Family Support fee)
  • $90 for automobile each dealer plate (optional)
  • $90 for motorcycle each dealer plate (optional)
  • $100 Autobroker Endorsement fee (optional)

2) A Dealer Bond

  • $10,000 for Wholesale Dealers – $100 per year
  • $50,000 for Retail Dealers – $450 per year

3) A DMV-Approved Location

  • Wholesale-only Dealers working from home
  • Retail Dealers working from a very basic, office with “display area” parking (we help with low-cost locations in the training)

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Can I take the course on my mobile phone?

Yes.  We developed all Dealer 101 courses to automatically adapt fit the any screen your are using for a great learning experience.

You can start and continue your course using a mix of devices and we’ll keep track of your progress!

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What is a "Broker License" and what can I do with it?
In California, there are two types of Licenses; Retail (sells to the public) or Wholesale (sells to other dealers, only).

There is no such thing as a “Broker License”.

Retail dealers can obtain a “Broker Endorsement” that allows them to sell vehicles they currently don’t have in their inventory. For example, they would contact other dealers on behalf of a consumer looking for a specific vehicle.

Note:  At one time Wholesale Dealers could obtain a Broker Endorsement. This is no longer allowed by the DMV and new Legislation is pending.

How long does it take to finish the DMV LICENSE RENEWAL course?
Experienced Dealers that keep up to date on the latest “rules” often complete the training in less than an hour.
How long does it take to finish the NEW DEALER course?

The DMV requires New Dealers to take one class and we offer two different types. You can choose a live Zoom-style class (no camera or microphone) with an instructor or the Self-Paced class on our website.

Click here for more class information

Can I get help while I'm learning?

Yes.  We are Online and available for support during business hours and most weekends. We can also be reached by phone or text at (619) 333-0701 or email at

What if I don't pass the test?

You can’t fail. Our Course allows you to revisit each Lesson and Quiz as many times as you’d like – until you pass.

We believe it’s more important to have you learn at your own pace, on your own time.

Why don't you charge for the Course when I first get started?
We’re so confident that Dealers will love (and successfully finish) the Dealer 101 course that we took away the risk our 1st-time customers had when choosing their DMV training provider.  
How long do I have to wait for my Certificate?
We’ll mail your Certificate the same business day and you should expect it to arrive in 3-4 business days.

Overnight, FedEx orders are available when you check-out, after completing the course.