Get a Wisconsin Vehicle Dealer License
STEP 1
Create your Company Name
STEP 2
Apply for your Dealer License
STEP 3
Become a Licensed Vehicle Dealer
Dealer License Requirements
Wisconsin Vehicle Dealer License requirements vary by license type.
View RequirementsDealer License Application
Where to Apply
Wisconsin Vehicle Dealer License applications are submitted to the Wisconsin Department of Transportation Dealer and Agent Section.
Apply for a LicenseDealer License Support
Wisconsin Vehicle Dealer License support is provided by the Wisconsin Department of Transportation Dealer and Agent Section.
Contact Information
Phone: (608) 266-1425
Email: DealerLicensingUnit@dot.wi.gov
Website: wisconsindot.gov
Department: Wisconsin Department of Transportation Dealer and Agent Section
Dealer License Types
The Wisconsin Department of Transportation Dealer and Agent Section offers multiple license types.
- Retail Dealer License
- Wholesale Dealer License
- Wholesale Auction Dealer License
- Motorcycle Dealer License
- Moped Dealer License
- Recreational Vehicle Dealer License
- Manufacturer / Distributor License
- Salvage Dealer License
Dealer License Cost
For current Wisconsin Vehicle Dealer License fees, refer to the official fees page.
View License CostsDealer License Renewal
How to Renew
Wisconsin Vehicle Dealer License renewals are handled directly by the state licensing department.
Renew a LicenseDealer License Lookup
Search for a Licensed Dealer
Wisconsin provides a public listing of issued dealer-related licenses that can be used as a lookup reference.
Dealer License Lookup